Board Playbook: The Case and Process for Adopting Benefit Governance as a Requirement for B Corp Certification 


Capitalism is the most powerful economic system created. Yet, in its current form, it is failing to meet the aspirations of billions and the needs of a warming planet. We stand at the crossroads of crisis and also extraordinary opportunity: capitalism is at a tipping point.

Global capital markets are awakening to the mounting pressures to support a new way of doing business. The scale of this opportunity is unprecedented. Certified B Corps are a new model for businesses that are tackling some of our most pressing global challenges and building a new economy led by stakeholder capitalism.

Behind the Certified B Corp movement is our nonprofit: B Lab. Our vision is that one day all companies compete not only to be the best in the world, but the best for the world. We hope to transform the global economy to benefit all people, communities, and the planet. A leader in economic systems change, our global network creates standards, policies, and tools for business, and we certify B Corps who are leading the way. At the time of publishing this guide, our community includes over 3,500 B Corps in 70 countries and 150 industries, and over 100,000 companies that manage their impact with the B Impact Assessment and the SDG Action Manager. B Corps — like Patagonia, Allbirds, Beautycounter, Business Development Bank of Canada, Sundial Brands, Athleta, and Ben & Jerry’s — are companies that are leading the way in building an equitable and inclusive economy that works for everyone.


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