How Becoming a B Corp Is a Way to 'Future-Proof' Your Business

Companies can create a sustainable route to prosperity and an inclusive economy by institutionalizing stakeholder governance

B Corp certification is facilitating a new way of doing business that incorporates sustainability in its very nature. Along with the foundation of stakeholder governance, other future proofing mechanisms include aligning investors with the mission and creating a long-lasting employee-centric culture.

This guide lists the most compelling advantages of such “future-proofing” as told to Christopher Marquis by the founders, directors, investors and employees of pioneering B Corps during the research for his book Better Business: How the B Corp Movement Is Remaking Capitalism.


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