The coronavirus pandemic laid bare the inequitable nature of an economy based in the doctrine of shareholder primacy—an economy that deems making profits for shareholders, board members and owners the sole, rightful purpose of a business. That money trumps all, and anything else will get in the way of those profits.
But the community of Certified B Corporations knows better. These businesses, their leadership, employees and patrons know that profits don’t have to come at the expense of other stakeholders. That the workers, communities and environment that intrinsically form our economy are indeed stakeholders in every business, and that the impact businesses have on people and planet does not have to be externalized in order to be profitable, resilient, or successful.
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