Why It Pays to Become a Certified B Corp


Making the Case for the B Impact Assessment

We are in an age of profound global challenges. The world has been turned upside down by the COVID-19 pandemic, and businesses and individuals are left picking up many of the pieces. What’s more, even before the crisis, income inequality was at record levels around the globe and the climate crisis is reaching a point of no return. Debates about who is responsible and how to solve these challenges are ongoing, and as a result, progress feels stalled. Increasingly, many people feel that businesses have a strong role to play in turning the tide.

Christopher Marquis' forthcoming book, Better Business: How the B Corp Movement Is Remaking Capitalism takes a look at the growth of business as a force for good, specifically focusing on the B Corp movement and why B Corps are a compelling model for the future of sustainable capitalism.

Below are some examples from the research he did for Better Business of how the BIA is transforming the business landscape. These benefits are based on interviews with the founders, managers and frontline employees from many of the leading B Corps and other businesses. It clarifies why the BIA is important, and how companies can benefit from it.

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