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B Lab released new standards for B Corp Certification in April 2025. Within these standards, there are seven Impact Topics used to measure a company’s positive impact and, through recertification, continuous impact improvement. This guide provides examples and resources for the Justice, Equity, Diversity, and Inclusion (JEDI) Impact Topic, sourced from existing B Corps and partners, to support companies in meeting the B Corp Certification standards and better understanding what it means to use business as a force for good in 2025 and beyond.

The JEDI Impact Topic ensures that B Corps invest their energy and resources toward positive impacts for all — and particularly for systematically disadvantaged people. Taking continuous action to advance JEDI principles is the foundation of a safe and equitable workplace that fosters belonging for everyone.

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Download the Impact Topic in Practice Guide

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